Cevisama
Cevisama 2023 has come close to being given a top rating. A survey of 50 of the 436 direct exhibitors (more than 500 brands represented) that took part in the 2023 edition of the fair gave the ceramic tile, bathrooms and natural stone event a score of 8.9 out of 10.
The exhibitors were rating their experience of this week at Feria Valencia, and the excellent score is based on both the number and the quality of the visits they received. In fact, 86% of those surveyed claimed that their presence at Cevisama generated a hi or very high expectation that they would make sales, all due to the high quality of the visitors they saw, which 87% of those surveyed rated as high or very high. In response to the question as to how they rated the number of visitors they received, 74% responded that it was high or very high. In terms of the quality of the foreign visitors, 78% of those surveyed felt it was high or very high.
Cevisama director Carmen Alvarez claimed that the results of the survey confirm the sense of success that was palpable in the aisles at Feria Valencia all week. “Many of the exhibitors mentioned it during the week”, she said, ”and now, the results of the survey show that these were not just personal opinions but, rather, a feeling that was shared by all exhibitors”. Alvarez underscored that the Cevisama team and Feria Valencia are already starting to work on the fair’s 2024 edition “so we can continue to grow and be useful to the ceramic tile, bathroom and natural stone sectors.”
International demand improves
Equally, and in terms of the provisional results regarding visitors to Cevisama, Alvarez highlighted that the number coming from abroad was greater this year. According to Cevisama’s director, “At a time like this, it is more important than ever to reach international markets. And at this edition of the fair, the proportion of buyers attending from foreign markets rose from 22 to 25% of all buyers attending”. In terms of overall figures, with just a few hours to go until the fair closes its doors, the total number of visitors stands at 74,115, of whom 18,532 came from abroad. The figure for this last edition was 19.5% down on the last pre-pandemic edition of the fair, in line with the other great industry fairs such as Cersaie, which received 22% fewer visitors in 2022.
In Alvarez’s opinion, Cevisama is a good figure given that some restrictions on movement, the economic uncertainty, and the crisis on the demand side of the industry were pointing to a steeper drop in visitor numbers.
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